Identity Development

Throughout my research I have realized that curiosity is a common characteristic of quirky people. Curiosity is a question that a person is anxious to solve at any cost. The more one tries the more quirky he gets. At the same time I was trying to answer the question “What is Quirkology?” After brainstorming I quickly realized that the question mark was a common denominator. I then used sketching technique to get my ideas on paper and obtain a visual sense.
I narrowed my findings and decided to incorporate the question mark into the word Quirkology. I replaced the letter “i” with an upside down question mark.
The upside down question mark not only shows curiosity but also emphasis the curiosity aspect of quirkiness. I used the Jokerman typeface for the question mark. It gives it a wacky and scientific feel to the title.

Promotional Poster

To further emphasis on the subject I decided to illustrate curiosity by showing a kid peeking through a piece of paper. I tested my idea by sketching a thumbnail. It was a winner and so I decided to take it to the development stage. As you see in the original sketch, it has an impact and covers the bottom of the page. I decided to keep that.

The final poster is very strong. The identity is placed at the top of the page and the boy is covering the bottom half of the page. I embraced the concept of “Less is more” and took advantage of the big empty space. The big empty space and the fact that only eyes are showing, gives it an air of mystery and curiosity. It draws viewer’s attention in an instant.

Exhibition Tickets

Promotional Mailer

Promotional Mailer

Museum signage

I stock to “Less is more” throughout my designs. I was thinking to design something simple yet powerful and effective. Inspired by the Dinosaur Hall at the Natural History Museum in Los Angles, I designed a 3D sculpture. It’s the upside down question mark from the original identity. It features the same color theme. I used the 3D compositing technique to match the perspective and seamlessly blend the question mark into these photographs.
The sculpture is very strong. Like the poster I used the dead space of the hall to my advantage. Because of its size and pinkish color it’s viewable within the atrium. It’s larger than life height is eye catching and further emphasis is made on the quirkiness of the exhibition.
Placing the question mark on the ground as if they are footsteps creates a sense of mystery. The full-size image of the boy peeking from the wall in the hall way creates a curious atmosphere.

20-page journal

The journal is well presented. It’s informative and its contents are relevant to my target audience. The layout, typeface, and colors are consistent through the pages. Like the poster I have aimed for impact by focusing on the images. The cropped images stand out. Incorporating text into images is working well and emprises the quirkiness of the image (example: Kangaroo). The images are related to the content of each page. The pale background colors make it easier to read. The upside down page numbers add to the quirkiness of the design. It tricks the reader into thinking twice.