I stock to “Less is more” throughout my designs. I was thinking to design something simple yet powerful and effective. Inspired by the Dinosaur Hall at the Natural History Museum in Los Angles, I designed a 3D sculpture. It’s the upside down question mark from the original identity. It features the same color theme. I used the 3D compositing technique to match the perspective and seamlessly blend the question mark into these photographs.
The sculpture is very strong. Like the poster I used the dead space of the hall to my advantage. Because of its size and pinkish color it’s viewable within the atrium. It’s larger than life height is eye catching and further emphasis is made on the quirkiness of the exhibition.
Placing the question mark on the ground as if they are footsteps creates a sense of mystery. The full-size image of the boy peeking from the wall in the hall way creates a curious atmosphere.
The sculpture is very strong. Like the poster I used the dead space of the hall to my advantage. Because of its size and pinkish color it’s viewable within the atrium. It’s larger than life height is eye catching and further emphasis is made on the quirkiness of the exhibition.
Placing the question mark on the ground as if they are footsteps creates a sense of mystery. The full-size image of the boy peeking from the wall in the hall way creates a curious atmosphere.
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