This blog showcases the finished designs that I created for my Final Major Project for BA (hons) Graphic Design.

For this brief I created an identity and a range of promotional materials for the "Quirkology" exhibition in London at The Science Museum.

Thursday, 17 May 2012

Identity Development

Throughout my research I have realized that curiosity is a common characteristic of quirky people. Curiosity is a question that a person is anxious to solve at any cost. The more one tries the more quirky he gets. At the same time I was trying to answer the question “What is Quirkology?” After brainstorming I quickly realized that the question mark was a common denominator. I then used sketching technique to get my ideas on paper and obtain a visual sense.
I narrowed my findings and decided to incorporate the question mark into the word Quirkology. I replaced the letter “i” with an upside down question mark.
The upside down question mark not only shows curiosity but also emphasis the curiosity aspect of quirkiness. I used the Jokerman typeface for the question mark. It gives it a wacky and scientific feel to the title.

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