Promotional Poster

To further emphasis on the subject I decided to illustrate curiosity by showing a kid peeking through a piece of paper. I tested my idea by sketching a thumbnail. It was a winner and so I decided to take it to the development stage. As you see in the original sketch, it has an impact and covers the bottom of the page. I decided to keep that.

The final poster is very strong. The identity is placed at the top of the page and the boy is covering the bottom half of the page. I embraced the concept of “Less is more” and took advantage of the big empty space. The big empty space and the fact that only eyes are showing, gives it an air of mystery and curiosity. It draws viewer’s attention in an instant.